Idea : PTV strengthens case for DTV funding from University

Administration and Regents understand potential of DTV for distribution of courseware; partnership promises new kinds of content for DTV datacast

Idea : PTV strengthens relationship with Univ System

Becomes more visible as partner in University mission (Kellogg Report)

Idea : PTV/DE partnership will stimulate new solutions

Client needs push creative envelope; access to combined resources will make it easier to "think out of the traditional box", create new solutions for clients, faculty, viewers

Idea : PTV/DE partnership maximize access to technology base

Partnership will maximize availability of skills and equipment at both organizations

Idea : PTV/DE partnership will help university generate new revenues

Partners can create products that bring in new revenue to campuses; income that they wouldn't have gotten otherwise

Idea : PTV/DE partnership will help define University Outreach and Extension in 21st century

Idea : PTV/DE partnership will help position the University as major D/Ed player

Creating national leadership in ed-telecom applications

Idea : PTV/DE partnership will help increase staff expertise within both organizations

Idea : PTV/DE partnership will maximize use of common systems, resources, knowledge

Idea : New Technology is itself an organizational "change agent"

New revenues, wider audiences, are an incentive for change within the institution; helps overcome risk-aversion