-
Ability to anticipate
audio/video needs of the client
-
Ability to budget
use of resources
Ability to accurately budget based on real experiences of staff,
facilities capacity, problems, etc. Won't make promises that
we don't have resources to fulfill
-
Ability to convince
viewers to support PTV
-
Ability to create/acquire
programming that public supports
Providing a program service that is valued by residents of state,
justifying use of tax dollars for infrastructure to deliver
it to them
-
Ability to determine
project viability and costs
-
Ability to estimate
project time and facilities demand
-
Ability to judge
value of production contract against multiple criteria
Must balance revenue opportunities with numerous other criteria,
especially within the university environment; judge the value
and risks of the contract in more than dollars (PR, mission,
access to new clients or markets).
-
Ability to manage
client expectations
-
Ability to match
potential underwriters with programs
-
Ability to turn
ideas into visually compelling stories
This is core knowledge of a good TV producer
-
Access to high-quality,
nationally-branded programs
High-quality, nationally-promoted, programs (from PBS and other
sources) provide national quality core service; this is base
for much fundraising and promotion
-
Access to faculty
content providers, departments willing to create content
University faculty that are interested in working on D/Ed projects;
knowledge of programs and courses offered by university departments
-
Audience loyalty
Trust and goodwill of audience is important asset of PTV
-
A "Friends"
organization
A Friends organization can raise $, lobby, spend $ outside of
university controls.
-
Fundraising skills
and experience
-
Ability to create
or acquire high quality programming
Quality programming attracts audiences, justifies funding from
the public, and creates the "brand value"
-
Knowledge of
best fit between client and media technology
Ability to match client needs with best media technologies,
formats; not selling hat you have, versus what they need
-
Knowledge of
video/audio production processes
-
Ability to negotiate
flexible intellectual property contracts
Contracts with faculty and departments involve intellectual
property issues, revenue splits, etc.
-
On-air pledge,
auction events
on-air events as direct "pipeline" to viewer donors
-
Lists of approved
projects
WPT has "Partners 2000" -- a list of all projects
approved by the Priorities Committee and Senior Management Editorial
Group. It is used by Grants writers and underwriters
-
Project scheduling
system
System to schedule use of resources (people and facilities)
and track costs
-
Public support
for state funding of PTV
-
Production costing/accounting
systems
Rate cards, scheduling and billing systems for facilities and
personnel
- Understanding
of PTV product line and processes
PTV Executive Producers have clear knowledge of what the local
TV production business is, and how to do it efficiently
