Idea: Competing in the marketplace with other DE providers

There is no longer a geographically-protected monopoly for DE units (or PTV signals).

Idea : Competing with the private sector

Many states prohibit university-based organizations from marketing services which are available in private sector; if the partnership is too successful in new media contracts, it may trigger complaints from private companies.

Idea : Complex processes for working with faculty

Who decides to provide the link between faculty and the partners? Each campus in the university system differs in its departmental processes, etc. This is often a "byzantine process."

Idea : Operating in a complex, risk-aversive, university bureaucracy

Dependent on Multiple layers of University approval; ndirect costs charged by University; competing university priorities, etc.

Idea : Staff hesitancy to "mentor the competition" as units become more integrated.

Idea : Intellectual property issues will grow more complex

With multiple distribution channels, "rights" negotiations will become complex; in addition, outside investors will want ownership of content, this runs counter to university traditions; this is "killer" issue.

Idea : Mission conflict between public audience TV and DE production; between public service and income generation

A major question is whether a public university should even be concerned about generating a "profit" from its activities and resources.

Idea : Pay rate differentials between PTV and DE producers

Perception of staff of people being paid differently for "same" work, could lead to challenges; need to redefine job titles and tasks for digital production realities.