SWOTs List
(S)Increasing Internet audience from younger viewers
(S)Faculty's responsibility for accrediting and assessing learning
(S)Brand recognition
(S)Compression technology
(S)Dedicated staff
(S)Access to university content
(S)Global market potential
(S)Access to technical resources at university IT departments
(S)Current analog TV
(S)Lower-priced operations, students, etc. at university TV stations
(S)Skilled video production teams
(S)Skilled web producers
(S)Under-written access to Internet-2
(W)Limitations on mixing public and private $$
(W)Significant capitol investment
(W)Inflexible and conservative state appointed boards
(W)Slow decision making process of university
(W)Limits on ability to cooperate between public-private institutions
(W)PBS approach to content = boring!
(W)Weak promotion and development
(W)Public-sector rules limited freedom to purchase and market content
(W)University imposed limitations
(W)Limited capitol
(W)Lack of multimedia designers
(O)Public broadcasting partnerships
(O)Outreach programs
(O)New revenue streams
(O)State wide telecommunications network
(O)University endowment funds as investment resource
(O)DTV transmission capacity
(O)Faculty as Untapped Content Resource
(T)Aggressive marketing by wealthy private universities
(T)Declining TV viewing by younger viewers
(T)Internet distribution of 'big name' content weakens local university
(T)Internet distribution weakens local TV franchise
(T)Lower-cost private content producers under-sell university and PTV1
(T)Loss of federal funds
(T)Digital TV conversion
(T)Loss of staff
(T)Telecommunications deregulation
(T)Financial risks
(T)Collision of two cultures-PTV and the university
(T)Intellectual property rights
(T)Rejection of on-line learning
(T)Competition from for-profit institutions
(T)Technical support
(T)Resistance from "old guard" tv staff
