Reforging the
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Production Next Steps

1 Idea James' report

1.1 Question "Headlines"

1.1.1 Idea Who is doing what in production teams; local vs. national production
1.1.2 Idea Content ownership
Database of content

1.1.2.2 Idea Database of skills for training

1.1.3 Idea Barriers to communications

1.2 Question What technologies do we 'invest' in?

1.2.1 Idea COPE is bad idea (COMA)
1.2.2 Idea Are local enhancements obligatory?

1.2.2.1 Idea Responding to news Hour invitation re local additions
1.2.2.2 Question What do users want?

1.2.2.2.1.1 Idea) Depends on program

1.2.2.2.1.1.1 Idea Could be "know more", but also "know different"

1.2.2.2.1.2 Idea Need research data on what audiences are willing to interact with

1.2.2.2.1.2.1 Note Are we enhancing content because we can, for people who "could care less?"

1.2.2.2.1.3 Idea Forrester Research paper

1.2.2.2.1.4 Idea "What's in the News" pilot (PSU)

1.2.2.2.1.4.1 Idea Kids tended to watch program, then interact

1.2.2.2.2 Idea Byron is asking for info re WebTV
1.2.2.2.3 Idea PSU asked CSC for info on how web is used

1.2.2.2.3.1 Idea Chat rooms are most popular
1.2.2.2.3.2 Idea Women using it for confidants
1.2.2.2.3.3 Idea Web as "place to meet", not just library

1.2.2.2.4 Idea Byron: we're creating opportunities to learn how to create new courses, new audiences for content,

1.2.3 Question Replay, TiVo

1.2.3.2 Idea Less viewing when choice is required

1.3 Question Next steps?

1.3.1 Idea Virtual Production doctor
1.3.2 Idea Content databases, skills databases
1.3.3 Idea Production Summit