Reforging the
Links:  The University Digital Business Partnership Project
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"What We've Learned" Map

1. Idea: Reforging Links: What We've Learned

1.1 Question: From PTV Core?

1.1.1 Idea: Ted Krichels

1.1.1.1 Idea: Station not a PR voice, but resource for Extension mission
1.1.1.2 Idea: Need to focus new tech on delivering services
1.1.1.3 Idea: PTV and the University -- BOTH need to change to something new
1.1.1.4 List View: New projects at PSU

1.1.2 Idea: Dennis Haarsager

1.1.2.1 Idea: Have been "linked" since the '80s
1.1.2.2 Idea: Not a "static" relationship, must be reinvented regularly

1.1.3 Idea: Byron Knight

1.1.3.1 Idea: rediscovering university resources
1.1.3.2 Idea: we're a successful 'community' station
1.1.3.3 Idea: DTV forces to find new content
1.1.3.4 Idea: using Web TV as precursor to Enhanced TV
1.1.3.5 Idea: still looking for business plan


1.2 Question: From DE/Extension Core?

1.2.1 Idea: Mike Offerman

1.2.1.1 Idea: will DTV offer us a "national footprint?"
1.2.1.2 Idea: reorganization of Extension
1.2.1.3 Idea: how to produce COPE content, tag it, etc.
1.2.1.4 Idea: Short-term "window of opportunity," urgent to move
1.2.1.5 Idea: we're learning how to share resources
1.2.1.6 Idea: production staff convergence, culture change issues
1.2.1.7 Idea: thought we'd get a business plan from Links
1.2.1.8 Idea: want to go beyond 'contract" relationship w/PTV

1.2.2 Idea: Gary Miller

1.2.2.1 Idea: World Campus first turned to IT, not PTV
1.2.2.2 Idea: learned business practices from PTV, new business partnerships
1.2.2.3 Idea: Webcast productions w/PTV
1.2.2.4 Idea: New thinking beyond "silos"

1.2.3 Idea: Muriel Oaks

1.2.3.1 Reference: Muriel's PowerPoint

1.2.4 Idea: Carl O'Conner

1.2.4.1 Idea: DE/PTV/Extension have long relationship
1.2.4.2 Idea: changing old tradition of keeping programs separate
1.2.4.3 Idea: TV programs as "portals" to EXT content
1.2.4.4 Idea: 2 cultures: Internet/PTV vs campus time
1.2.4.5 Idea: still looking for public $ for Extension DTV concept

1.3 Question: Other participants?

1.3.1 Idea: News Hour as model for national/local

1.3.1.1 Idea: for DE content
1.3.1.2 Idea: university expertise for regional expansion
1.3.1.3 Idea: need not be local TV "cutaways", but on web