Participating Organizations
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DE
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TV
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WISCONSIN |
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| PENNSYLVANIA |
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| WASHINGTON |
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Wisconsin Public Television, WPSX-TV and KWSU-TV, with the assistance of an advisory panel of other higher education licensees (the Tribunes), with the support of the CPB Future Fund will
create and document the building of a new business partnership with their campus entrepreneurial content marketing organizations. The partnerships are based on actual digital-based, market-oriented, course proposals. This effort will include the identification of each partner's assets and liabilities. Based upon these real world business judgments, a contract for the funding, production, marketing and the sharing of the resulting profit and/or loss related to new multimedia content will be developed.
WPT, WPSX and KWSU are:
- licensed to higher education institutions that are national leaders in distance education
- working with their host university to explore new revenue opportunities
- reviewing their established business methods relating to artistic production and underwriting
- creating new partnership opportunities with university and private-sector organizations.
The stations are currently building a case that their production resources and business processes, as much as their new DTV distribution channels, have value to the distance learning organizations on their respective campuses: WPT working with LIC, WPSX-TV working with PSU World Campus, and KWSU working with WSU's Division of Continuing Education . How much value is the challenge at hand to these stations -- and to all university-licensees. A successful business model will reap new production contracts, downstream revenue for the stations, while potentially providing millions of additional dollars in DTV conversion support. CPB Future Fund support will leverage these efforts to benefit the entire university-licensee community.
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