Producers/Managers Forum (12/2/99)

1 Question: What was background?
1.1 Idea: Looking to be ready for internet delivery, interactive delivery
1.2 Idea: LI started as Flexible learning" unit, now over 80 persons
1.3 Idea: Looking to be ready for DTV opportunities
1.4 Idea: Wanted to make "better video" of instructord

2 Question: What was original idea?
2.1 Idea: Off-load some video tasks
2.2 Idea: Improve production process
2.3 Idea: Facilitate sharing between new DIU and LI
2.4 Idea: Learn how to complement skills, deal with weaknesses
2.5 Idea: Expectation that both orgs/staff suported idea

3 Question: What have we learned so far?
3.1 Idea: Most projects NOT collaborative
Most projects so far have been corporate
3.2 Idea: Not been able to fully use Tina's skills
not used as producer

3.2.1 Question: How not?
3.2.1.1 Idea: less contact with client
3.2.1.2 Idea: deadline pressures, less "learning on the job"

3.3 Idea: Not equal, but faciliator of "outsourced" tasks
3.4 Idea: Haven't found a 50/50 partnership project yet

3.4.1 Pro: Most LI-driven, corporate
3.4.2 Pro: still waiting for project that uses more of PTV

3.5 Idea: Clients' desires make collaboration harder
mission-driven project
3.6 Idea: Transfer of story-telling skills
3.7 Idea: Most LI projects not easy to meet using PTV resources

3.7.1 Pro: LI thought PTV would bring more help
3.7.2 Pro: DIU had to contract out some work for LI
3.7.3 Pro: more faculty-driven, than producer-driven
3.7.3.1 Question: what is process?
important for copyright issues
3.7.3.1.1 Idea: spend time w/faculty, getting them to write it down
this is bulk of time
3.7.3.2 Question: what do courses look like?
3.7.3.2.1 Idea: instructor-led, asynch
not fully stand-alone

3.8 Idea: Become a better DV producer

4 Question: What are most significant impediments?
4.1 Idea: Unclear Definition of DIU
WPT's resources are not all available to LI
4.2 Idea: LI thought everyone knows a little of everything
4.3 Idea: hard to schedule WPT resources
more quickly than normal PTV processes; needing videographer in a hurry!

4.3.1 Pro: not enough pre-planning
4.3.2 Pro: expected too much from WPT

4.4 Idea: PTV not understanding what LI does
4.5 Idea: Staff resistance to "outsider"

4.5.1 Question: Is this communications issue, or more?
4.5.1.1 Idea: Staff is very busy!
4.5.1.2 Idea: Some is communication
4.5.1.3 Idea: Perception that WPT is subcontractor, not partner
4.5.1.4 Idea: No concrete example

4.6 Idea: PTV producers as "TV makers"

5 Question: What are next steps to integrate new skills?
5.1 Idea: looking for good example project, mix of courseware and good video

5.1.1 Pro: this should a project goal
5.1.2 Pro: Still need the "vision" for this new product
5.1.3 Con: this may not be possible in "contract shop" versus lab
pressure of delivering contracted work limits ability to research broad nature of creating new media tools, new media language

5.2 Idea: knowledge transfer beyond vendor relationship

5.2.1 Question: what new relationship?
5.2.1.1 Idea: shared HR and Finance officers

5.3 Idea: Producer sharing as assistance, not load

6 Question: What do we need to know (from experts, each other)?
6.1 Question: what are good training programs for our producers, designers

6.1.1 Idea: SDSU "I-CARE"
6.1.1.1 Con: Need more than Instructional Design approach

6.2 Question: How do we teach TV producers to think "interactively"

6.2.1 Idea: That's what this project is about
6.2.1.1 Pro: Our Best Practices

6.3 Question: How can we teach faculty to live in cyberspace
suggested by Traecy Lau of SDSU
6.4 Question: How to better integrate web with TV

6.4.1 Idea: WKAR's "IPG"
Internet Publishing Group
6.4.1.1 Con: not instructional designers
6.4.2 Idea: WGCU looking at CD-ROM for courses out of TV show

6.5 Question: What kinds?

6.5.1 Idea: Learning to make both "enhanced TV" and "vertical slice" experience
6.5.1.1 Idea: Web TV model of "enhanced TV"
6.5.1.2 Idea: Creating courses as "shell" templates
6.5.1.3.2 Pro: Need to create "layered" programming
6.5.2 Note: this was CORE assumption of LI+WPT skill-sharing experiment

6.6 Question: What are new roles for producers as tools get more available?

7 Question: How follow up on this for the next meeting(s)?
7.1 Idea: Find projects/funders
e.g. CPB Future Fund
7.2 Idea: Think about a professional development program
built out of the experiences that people who have been doing this.
Workshop,

7.2.1 Idea: Sharing best practices
7.2.1.1 Question: How
7.2.1.1.1 Idea: Have VTC Session