Reforging the
Links:  The University Digital Business Partnership Project
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UWEX "Why Reforge" Meeting w/Chancellor

1 Question: What does UWEX/UWS gain in partnership?

1.1 Idea: New technology can be a change agent
New revenues, wider audiences, are an incentive for change within the institution; helps overcome risk-aversion.
What are incentives we can provide?

1.1.1 Question: To what ends?
1.1.1.1 Idea: Help define (UW)EX in 21st century

1.1.1.1.2 Question: How?
1.1.1.1.2.1 Idea: Create a Technology Lab
1.1.1.2 Idea: Help position (UW)EX in D/Ed Support area
1.1.1.3 Idea: Help position University as major D/Ed player

Creating national leadership in ed-telecom applications
1.1.1.4 Idea: Help faculty improve their teaching materials
Working on media-based projects at LIC (and WHA) can have effect of teaching faculty how to make better materials for their classroom use.
1.1.1.5 Idea: Help faculty improve their face-to-face teaching
Working on media projects can stimulate more interesting classroom presentations and assignments
1.1.1.6 Idea: Help faculty create more marketable content
1.1.1.7 Idea: Stimulate collaboration between institutions

LIC contracts could require input from multiple campuses, stimulating new collaborative projects, e.g., course offerings across UW institutions with coordinated curricula

1.2 Idea: Help market UWS faculty via new media
this is key opportunity for cooperation between LI, WPT and UWEX

1.2.1 Question: How?
1.2.1.1 Idea: (W)PT+(LI)/DE partnership provide technology base
partnership will maximize UWEX availability of skills and equipment at both organizations
1.2.1.2 Idea: (W)PT+ (LI)/DE partnership will stimulate new solutions
Client needs push creative envelope; access to resources of WPT, LI and other UW resources will make it easier to "think out of the traditional box", create new solutions for clients, audiences, faculty

1.3 Idea: Maximize use of common systems, resources, knowledge
UWEX has underutlized staff and support resources such as Pyle Center, ICS, Co-op Extension, D/Ed, that could be integrated into strong WHA+LIC "new media" partnership
1.3.1 Question: What?
1.3.1.1 Idea: Maximize value of WPT's budget knowledge
LIC and UWEX can benefit from WPT Exec Producers' knowledge of project budgeting
1.3.1.2 Idea: Better use of UWEX Support staff
1.3.1.3 Idea: Ability to negotiate intellectual property contracts
Contracts with faculty and departments involve intellectual property issues, revenue splits, etc. Requires legal, fiscal and negotiating skills. LIC and WHA will need more of this expertise.